Dr. Hisham's oral care system was born out of a desire to protect not only his own oral health but also that of his daughter, even as an infant, without exposing her sensitive body to harmful substances.
Since his daughter Noor was born in 2001, he began actively researching and mixing his own hand-crafted formulations for her oral health. It all started with a basic question:
"What if oral care products were actually health supplements that naturally nourished you and supported your symbiotic microbiome, instead of being cleansers, abrasives, irritants, toxins and environmentally hazardous products?"
